Top Ten Tips For Using Web 2.0 To Advertise Your Business - 0 views
started by Lindberg Shepard on 08 Jun 13
started by Lindberg Shepard on 08 Jun 13
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We hear a lot about Web 2.0a these days. It looks nice and its cool to talk about blogging and social media. But does our businesses be really affected by it? Is Web 2.0 just for kids and tech-hipsters or is it something we companies should use to help promote our companies?
I cant tell you if Web 2.0 is right for the business but I can tell its something to you to be aware of Ignoring it means ignoring a possible tool that might be useful in assisting you have more clients.
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Therefore, to help you get going in considering Web 2.0 for your company, below are a few things for you to take into account.
1. Have a plan.
Dont plunge in only because its cool or because an article is read by you about this. Be clear about what youre wanting to achieve, what time period you're working on and simply how much youre ready to invest. Like any aspect of your organization - plan ahead.
2. Ensure that your market is online.
Web 2.0 tools are exciting but ineffective if the people who see your material won't want everything you offer. Or should they dont turn to the Internet for information to greatly help them buy that which you sell, your efforts will soon be less successful. Like any marketing station, it only works if your potential customers are there to see (or hear) your message and they are sensitive to it.
3. Create good material.
Web 2.0 may be the cultural net but its still content-driven. Lousy information leads to bad marketing, no matter how elegant it's. Make your articles interesting, relevant and true. Put yourself in your customers shoes and answer their questions along with your content.
4. Dont provide.
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Help, advise, teach but don't provide. Web 2.0 is focused on people joining by supporting each other. No salesman allowed! Think education, maybe not marketing. Offer useful, nuts and bolts stuff or honest thoughts they are able to feel. Thats the way you build credibility and trust that lead to new customer relationships.
5. Focus on a free of charge hosted blog.
www.Wordpress.com and both have simple and very useful websites you are able to setup at no cost. Use them to start out blogging and get yourself a sense for how it works and how people use Web 2.0. Drop your toe in the water before diving in.
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6. Speak to kids
Talk to some kids (ages 8 to 18) and learn how they utilize the internet. They're the trend-setters. What theyre doing now, the rest folks is likely to be doing soon. Learn what they do and why. It will help you recognize the net from the different perspective.
7. Do-it-yourself.
Web 2.0 is approximately being real. Its true people connecting with each other. Its ok to engage a professional to help you. But to keep it genuine, ensure you or your do the task and employees produce the material. Usually people will know youre faking it.
8. Buy a camcorder and start shooting
Go-to Best Buy or Radio Shack and buy a relatively inexpensive camcorder, tripod and lapel microphone. Get 20-30 tapes too. Then have a week-end and shoot film. Practice, practice, practice. Get cozy being on camera so youre not nervous or dorky. Then, create an interesting or of good use how-to sketch and film it. Use Microsoft MovieMaker to modify and then upload to Purchase a cheap audio camera
MusicBarn.com features a package that includes M-Audios MobilePre USB recording software. Put in a microphone and you've a top quality setup to record podcasts and MP3 audio files whenever you want. Then buy NGWave sound editing pc software to make it sound professional and youre running a business.
10. Surf till it Hurts
Surf websites, YouTube, Google Videos, Digg, Reddit, StumbleUpon, Technorati and other social media sites. Get yourself a sense for who goes there and how they work. Become part of some social media areas. Make new friends on line. Immerse your self in the Internet 2.0 culture which means you know how it works and if your marketing plans might be fit by it.