L.A.'s own Gallery1988 Melrose teamed up with Sony to launch a four-month "Breaking Gifs" marketing campaign, and the culmination of the TV-centric art project is now on display at the gallery.
"As you can see, heart-wrenching content like Liam's photo ticks all the boxes - and has helped to gain over 400,000 fans for the (frankly appalling) Facebook page which posts it. Contrast that to Liam's own page, with a still-impressive 27,000 fans, and you can see who is getting the real benefit here."