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"As you can see, heart-wrenching content like Liam's photo ticks all the boxes - and has helped to gain over 400,000 fans for the (frankly appalling) Facebook page which posts it. Contrast that to Liam's own page, with a still-impressive 27,000 fans, and you can see who is getting the real benefit here."

" Facebook Twitter Pinterest TM Lewin's Facebook and Instagram pages feature strong imagery. Photograph: Instagram Remember people are busy, so include as much relevant information in the About section as possible and think about keeping the look and feel right for your brand. "Make sure you've put the who, where, opening hours … all the stuff that makes it easy for your customers to find you," says Sewell. "Your company logo looks good as the portrait, but good images bring your brand to life." He cites TM Lewin as a good example - founded in 1898, the last few years have seen the shirts and suits chain expand nationally to 100 stores and internationally through its online store, driven by Facebook and Instagram activity that included fashion shoots and press activity. Think about your cover image "

Some tips on how to promote the Google+ page by Google

Great idea for a Tumblr