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"This episode tells the story of the birth of industrial design. Alongside the celebrated names, from Wedgwood to William Morris, it also explores the work of the anonymous designers responsible for classic designs from cast-iron cooking pots to sheep shears - harbingers of a breed of industrially produced objects resulting in the Model T Ford. Includes interviews with designer Dieter Rams and J Mays, Ford Motors' global head of design."

"Looks at the crisis-stricken decades of the 1920s and 1930s, from Bauhaus to British mock-Tudor and the three-piece lounge suite."