If Twitter succeeds in attracting a mass audience, there will be “all sorts of revenue opportunities”, claims Mr Chaffee. But for now, with plenty of cash in the bank, it can afford to build its audience for “years” before worrying about how to make money, he says.This “build it and they will come” approach has produced many of the biggest names on the internet. It was the strategy behind household names such as YouTube and Skype as well as Google itself. Twitter still has a long way to go to join that club but, among the many consumer internet services that are struggling for attention, it has a better chance than most.
Miguel Membrado on 16 Mar 12We were following Rypple for a long time, giving human ressource management a new vision. Now integrated with Salesforce, it's a great move, both for talent management area than for Salesforce (and Ryplpe :)). It's clear that salesforce is building a strong social and collaborative ecosystem, with do.com, rypple.com, sites.com and of course after the success of chatter, they are little by little entering the space as a major palyer.
