Very important for a better integration with in house IT systems. So it is now possible to develop in house applications running like marketplace apps. Great, and we have the skills to do it!
It's true, and very close of our viral dissemination methodology for adoption. It's what we did at Valeo. A first set of 100 people for a "pilot", finishing at more than 400 users because this was not a "pilot-spirit", we were already in the dissemination paradigm.