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This all brings me to the Instructional Designer. It is important to understand that the raw material of knowledge is data. And we are drowning in it. And, significantly, it does not go away. Data that was not born digital is swiftly being digitized, and data that is born digital stays that way – forever. My goal in this article is to convince Instructional Designers to view data as a new natural resource, which means your job is to teach people how to adapt data and transform it into actionable intelligence. That is the key to the Fourth Industrial Revolution –sometimes called the Cyber-Physical Revolution– and the key is in the hands of the Instructional Designer community.