TED Talks Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.
"The current scandal about the mis-use of Facebook data to manipulate elections feels like a pivotal moment in the recent history of the internet and its growing power over societies around the world. "