Area Name Madness - Does Your Name Really Matter? - 0 views
started by Brennan Magnusson on 24 Sep 13
started by Brennan Magnusson on 24 Sep 13
started by Brennan Magnusson on 24 Sep 13
started by Brennan Magnusson on 24 Sep 13
Your domain name will be the.com,.net,.org or various other dot something which people use to get to your web site. affiliateblog.com is mine.
Several investors headed by Jake Weinbaum (the man behind Disneys go.com) paid $7.5 million for the name Business.com back 1999, aiming to ensure it is a present B2B site. According to their particular press they've succeeded. Yes, its a very good name small, sort of descriptive and easy-to remember. Theres some cachet there, but could it be $7.5 million worth? That money could have purchased a lot of advertising or advertising for what-ever title they could have had for ten bucks, or a hundred, or two hundred grand.
Every year for 15 years The initial $500K in pro-fit goes toward amortizing the price of that domain name. That may also pay for a pleasant BMW lease for Mr. Dig up more about penerjemah korea by visiting our thrilling article. Weinbaum (who probably doesnt need a BMW), and a very good affiliate program, a truckload of PPC and banner marketing.
But the Business.com thing has set-off a wave of domain name speculation that staggers the mind. People are taking up domain names and ransoming them down to wide-eyed entrepreneurs with business ideas and dreams of riches. Being a hard-core capitalist I'm torn about domain name speculation I am tempted to applaud the person making a dollar by getting there first and grabbing up the good names, but I am irritated at the restraint of commerce that happens while some one negotiates with one of these folks to get the right name.
So easily go through the top 5-0 internet sites o-n Alexa, a lot of them should be an easy task to remember names, right? Wrong. I'd argue that just one, match.com, is definitely an easy-to-remember name that describes what the website is all about.
I keep hearing that the reason why these alleged general or descriptive domain names are so valuable is that many people just sort domain names into the address bar of their visitor rather than using a search-engine. This fact seems to be naturally false. I find it difficult to think that someone seeking info on a specific company would type in www.business.com. Furthermore, if I look at the top 50 websites on Alexa only 1, match.com, is definitely an easy-to-remember name that describes what the website is about.
I wondered just how many people actually type in their address bar (address bar?) in the place of using a search engine anyway. I didnt discover the answer, but Jupiter Media informs me that 64% of men and women looking for something make use of a se.
That means that 36% of individuals use something apart from a search engine. What makes me believe that people typing material into their target bar doesnt happen much is this simple factof the people using research applications last November, 43% sought out common websites like Ebay. Put simply, as opposed to writing in http://www.ebay.com, people Googled E-bay and engaged on one of the results. That's positively hysterical. And totally plausible.
What do each one of these facts mean? They imply that so far as getting the person there the very first time, everybody begins on a single square. If your domain name will get the minority of individuals who just sort within their address bar to your internet site without a se, its worth more than some-one who cant.
Here are some of the legendary domain name income previously several years, in accordance with Zetetic:
$14,000,000 - 2006 - sex.com
$7,500,000 - 1999 - business.com
$5,500,000 - 2003 - casino.com
$5,000,000 - 2002 - asseenontv.com
$5,000,000 - 1999 - korea.com
$3,500,000 - 1996 - worldwideweb.com
$3,350,000 - 1999 - altavista.com
$3,300,000 - 1999 - wine.com
$3,000,000 - 1999 - eshow.com
$3,000,000 - 1999 - loans.com
$2,750,000 - 2004 - creditcards.com
All of these with the exception of eshow.com (computer networking) must get address bar traffic, because those who type can type in the names if Im searching for sex-related stuff, Ill type in sex.com. Is in ROI where my mind gets boggled. If youre attempting to sell anything o-n asseenontv.com that nets $25 to you, youll need to provide 200,000 of those George Foreman grills simply to pay for your domain name.
I-t also dawned on me that in the event that you pay $12,000,000 for sex.com, the free publicity generated might be also worth millions.
So now everybody gets dollar signs in their eyes and thinks they can make a million using their domain-name. Here are some samples of asking prices from Ebay:
6usiness.com (yes, thats a 6) - $7,000,000
ajobformom.com - $3,500,000
Exbay.com - $1,000,000
What does this mean for you personally? Well, theres some bad news and some good news. Remember right back when I said that everyone starts on the same block a couple of lines? Thats truly the good news. You can put together some fantastic material, choose a pretty good domain-name, use some basic Seo and buy some keywords or trade some links and you've a pretty good possibility of getting people to your website initially. Since many of them are coming via a search engine theyre not going to recognize your domain name until they make it happen anyway, so your domain name means the same thing (nothing) to the majority of people using the search engine.
One last thing: if youre hoping to be close to the top in the search engine results (the so-called organic SEO), having your keywords in the name of your site gives you a massive boost. For example, if youre looking for internet website, we will be in-the top five search engine results. In this case, Google ignores TLD unless you tell it otherwise. Affiliateblog.info should come up before us since their pagerank is higher (thats a conversation for another day). So if you think getting near the the top of organic search engine results is more important than having somebody type your name into the address bar (and you perfectly may be correct), then seize yourkeyword.cc or yourkeyword.to. Ive done it, and Ive suggested it to others.
The name only needs to be remarkable enough so that they type it-in to get there the next time once the user involves your website. Or they might overlook and Google you again. I really do it everyday. Irrespective of how good your name is, if the information is lousy they wont return anyway.
Therefore should you buy a domain name? I dont know I bought this 1. And I made honorable mention within the Domain Name News for your price I paid ($2500). I bought the title because I liked it, I liked how many incoming links to it, and I felt comfortable paying for it. Ive never paid more than a couple hundred dollars for a website otherwise, and I've more than 200 of these. The best by far is Blozzo.com, that I just bought for $25. I've a fairly fantastic idea in mind for Blozzo too.
I would make an effort to think of my very own name before I bought some-one elses. Here are a few tips:
1. Try to go along with a.com. Its the name everyone associates with the Internet. Another Top-level Domain (TLD) like.org or.net is simply planning to confuse people, unless it looks better than the.com. For instance, in case you are about networking or even a system, a.net is more natural. You should use.info if it sounds okay, if your site is informational. Certainly one of the best $10 areas is seosecrets.info. I do believe it sounds great. Hands-down the most innovative use-of a TLD is del.icio.us, the social bookmarking site. The use of the.us TLD is completely brilliant.
2. Leave out the dashes and useless figures. If its a choice between this-domain.com, thisdomain123.com and thisdomain.net, simply take the.net. Nobody remembers to put the dashes or the figures in, until they're an important area of the title like studio54.com or e-books.com.
3. Make use of the letters possible to explain what you need to do. Purple Monkey Media Group is owned by me. Purplemonkey.com might have been ideal. Its take-n, obviously. Purplemonkeymedia.com was not. I got it. I could have taken purplemonkeymediagroup.com, but it would have been too much time. Remember, every letter is just a possible typing error.
4. When you yourself have a domain name that must be strengthened, get a good logo and sprinkle it liberally on your website, along with some motto that may enhance the name in peoples minds. You'd be astonished at how low priced this is.
5. If you're able to save your self a few bucks with your own domain name or by investing in a cheaper domain name, get it done, and use the money to get located higher in-the search results or Adsense place.
6. Get the other way, If you cant think of a descriptive domain-name. Depending on your web sites concentrate, choose a remarkable short name that may stay in peoples minds, get a great brand and include the name plainly within your advertising and marketing. Its called branding, and its tried and true.
7. Ask your lady, friend, boyfriend, partner, dog, lawyer, associate, Mom, Dad, uncle, dad, Police Chief, weblog author. Theyre better than you anyway, and they are planning to be the main one seeking the website, not you. A number of my most readily useful some ideas came planning to or from anywhere with my wife and just brainstorming.
Heres the bad news: it may take some time to you to come up with-the right name. Theres more good news though in-the real-world many names of domain provide for $1,000 or-less.
Cant get started? Visit a site that sells domain names, and devote a word that describes your business. See if the name is take-n (it probably will be). Open your word processor or go-to thesaurus.com and put the word in. Obtain a few more words. Check these. If theres a.com available and it looks good, seize it. If maybe not, add the word site or blog or on the web for your word, and see if that works. Dont wait. Spend the $9.00, If you think it could be useable. I came up with blogduck.com. I loved it. I chose to think about it more. Some-one got that morning to it. Only chisel free the nine bucks (or less) and buy the area.
If you want something a bit more advanced there are many sites that are great for helping you think of a name, like DomainsBot and Nameboy.
Should you draw a blank, review to Sedo or Afternic and see whats for-sale. Look for a word that describes what you believe people will associate the name of the website with, and see what appears. That'll give you some ideas.
These internet sites and more can be found in Tools section of http://affiliateblog.com.
Domain Name Journal paths domain name revenue. Going there is always exciting.