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"Perhaps the world's first, we are proud to announce our upcoming Commercial Ontology (CO). What is a commercial ontology? If you asked this question you have just touched on an important distinction: fantasy versus reality. In the context of World Wide Web, the CO is the realistic version of an ontology for the reasons explained below. (...) The immediate use of the CO is related to search queries, or document characterizations, that are not tied to any advertising in conventional systems. This unrecognized domain of search queries and characterizations means loss of revenue. hakia's CO is designed to fill this gap. For example, if the search query or page characterization is "beat generation" the CO can map it to "literature" on the fly. As a result, systems using the CO will have much deeper understanding of the incoming terms, thus will be able to recognize the underlying intent beyond the face value of the words. The same capability can be used in a number of places other than advertising with the same effect. "

"The main utility is to provide internal search function within organization's document repository. Options include other vital functions like powering a consumer facing search, providing targeted Web search to the workers inside the corporation, external news monitoring and alerting, harvesting quality content from the Web to enrich organizations' information repository, and categorization of documents for better management."