Why Polling Can Go Wrong (Newsweek) - 0 views
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Jeff Johnson on 29 Sep 08No controversy looms larger than that about "likely" voters. Polls that count them, rather than registered voters, are usually more accurate, but maybe not this year. Pollsters determine who is likely to cast a ballot by asking questions such as whether they voted in 2004, are following the campaign and plan to vote. Respondents get a point for each "right" answer.