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Closely aligned to the DRM issue is that there are a multiplicity of e-book formats, many of which cannot be read on other devices. As with DRM, consumer frustration is bound to arise if readers have to jump through hoops to read legally purchased books. This is perhaps not a problem at the moment, when the bulk of e-reader owners are early adopters, yet it will become more acute when the devices are more widely disseminated among less tech-savvy users. As Kassia Krozser, co-founder of medialoper.com who writes widely on digital entertainment issues, blogs on her publishing site Booksquare.com: "DRM, as implemented now, does not deter piracy. It does deter reading." She later reminds publishers that "your customers (again: the ones who give you money) don't read on one device, on one operating system, in one location. As you move forward with your digital initiatives, think about how real people read books."