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When it comes to digitizing books and offering readers and writers a business model, Google has planted the wheat, harvested it, threshed it, ground it, and baked it. Now Microsoft, Amazon, and Yahoo think they each deserve a big slice of bread. They are taking the hen to court in order to get it. The effort, led by attorney Gary Reback, to challenge Google's deals with writers and publishers for digitizing "orphaned works" that are copyrighted but no longer published is less lawsuit than business by another name.