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SEO or Search Engine Optimisation is an evolving field. It is impressive how important it has become for businesses to allocate budget for online engagement in their marketing and advertisement budgets, as more and more people look to the web for finding answers and interacting with companies. There are countless benefits to having your website easily available through organic searches. However, many businesses, especially small scale ones and startups consider SEO to be something done once and expect immediate results. While SEO does have some immediate benefits right after the first time someone optimizes a website, to harness its full power, your SEO needs to be a constantly growing and evolving process.

Content marketing is undeniably at the centre of the overall marketing strategies of modern business organizations. There are a multitude of reasons including enhanced web traffic, enhanced customer engagement, greater leads, etc. that are compelling contemporary businesses to take outsource content writing services seriously. Here, Pepper, a leading outsourced content creation platform, is sharing its enriching opinion and knowledge on why you should outsource content creation and how to do it:-

Bill Gates wrote an essay 'Content is King' back in 1996 that talked about things beyond writing a blog or making a video and asserted that real money on the Internet would be made through content. In the past decade, few industries have been as disruptive as the content industry. A few years ago, MarketingMag.com predicted that content marketing will be a $300 billion industry by 2019. Now, according to a recent report from Technavio, the content industry is projected to be worth $412.88 billion by 2021.

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Magical Mountain is the first book in a four-part fantasy series, Kingdom of Treasures. The book retells the story of Cinderella from the fairy's perspective, giving readers insight into a classic fairytale from a fresh viewpoint. Keeping things interesting, Magical Mountain also borrows plot and character elements from 1001 Arabian Nights (Two Sisters Who Were Jealous of Their Younger Sister). However, the story fosters its own exciting adventure as it focuses on the fairies and the story following the marriage.

The average person doesn't think much before writing on social media. But the average person is not a business with a reputation to build and defend.

After a winter and spring season of the live concerts Glory Days, Across the Pond and Honky Tonk Angels, Morrisburg, Ontario's Upper Canada Playhouse is moving on to Moving In, the world premiere of a brand new comedy by Norm Foster, running June 8 to 25.

Three one-page business plan tempaltes for freelance writers: business, marketing and project.

It is a strange feeling to be both compelled to do something and repelled in the doing of that same thing. What relief to discover that other writers, published ones yet, felt the same way!

Since when does being a writer depend on publishing something? You are a publisher when you publish something. You are a writer when you write something. Maybe you are an aspiring publisher?

If you have an idea for a book, there are multiple approaches you can take to turn that concept into a finished manuscript. The path that works best depends on your available time, budget and writing capabilities.

Short infographic with advice on how to write a good tweet for better reader engagement.

The sheer joy which comes from finally - finally! - processing this epic journey is an act of magic by itself. It's the lemon juice that reveals the invisible ink of my medical stories. I need to keep writing. I feel a quiet confidence to attend all the ones yet to come.

The rise of artificial intelligence (AI) tools like ChatGPT has forced educators to confront foundational questions about what we teach and why. One of the most important questions is: in the age of AI, what types of writing will students still need to master to be successful in life?

So, your strategy should be to add images every 100 words or so, and add text to at least one image, ideally your featured image that gets picked up automatically by Twitter and Facebook and LinkedIn.

Poets laureate have been around for over 2,500 years (at least). If you were wondering what a poet laureate is or what a poet laureate does, read on.

Ghostwriting is not new, and Millie Bobby Brown is not the first celebrity to hire a ghostwriter. But, soon after she published her book, she came under fire for using one.

Many freelance health care journalists are interested in writing books, and one way of tapping this market is to work with an author as a ghostwriter or collaborator. You write the book - and get a nice fee - and the author/expert gets most of the glory. Busy writers can make more than $100,000 annually.