The Journey Of Content From Doordarshan To Tik Tok - 0 views
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peppermarketing on 16 May 20As a child, your father would've sat in front of a television screen and watched the 9 PM film screening on Doordarshan with ten others - cousins, aunts, uncles and neighbours. There was one T.V. in the house and it belonged to everybody. Today, you watch the latest action flick on your phone, on a screen that fits in your pocket, with two others - earphones and popcorn. The content that you are watching has come a long way, has had a journey, a history. The channels and methods through which it is available to you have witnessed an evolution. As viewers, we have evolved too. Our tastes, preferences, and the ways in which we consume have changed drastically. They have enabled and been the basis of a revolution in the consumption, production and transmission of content.