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Content has become an important part of every business now and it is slowly proving to be indispensable in many ways. With it becoming a new part of every business and marketing strategy, some businesses still find themselves lost on how to incorporate content into their plans successfully.

In today's time, content creation is one of the most important tasks of any marketing initiative. The demand for good content has significantly increased in recent years especially with the rise of social media platforms used for influencing and spreading awareness about a particular issue, product, service, etc. Individuals strive to read content that would serve their hunger for information and help them grow as human beings.

Upgrade Your Presentation Consider this situation: you are an ardent blogger with wonderful and innovative ideas to present to the world. You start a blog where you build your content with the utmost care and spread the word across social media. You even use some amazing content writing services who provide you with solid content. However, your blog isn't getting the desired traffic. Is this your story? The blog visiting traffic is a moody one with a special brand of impatience. Today's readers are more likely to scan through the content before deciding to read it in detail. This is why, as a blogger, it is important for you to capture their attention within the first few seconds. Studies have shown that the first 8 seconds are key towards deciding the quality of a blog. What you need to do is to present your content smartly so that you can get your point across without compromising on the objective of the blog.

Any and every news focuses on question types 'Who, What, When, and Where'. Explainer or explainer journalism aims at informing the reader about the 'Why' and the 'How'. It attempts at going beyond and behind the news and gives readers the background information about the particular story so that they understand the story and all its nuances. Explainer journalism aims to report and explain events as they start unfolding, one after another.