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Not every book can be a thriller or a heartbreaker. But yours can. It is a superb way to stand out from the crowd - to produce a book that stands head and shoulders above other books in your field. Keep them reading, pull at their emotions, and your book is more likely to make its point.

"Although countless articles-including those in Indeed, Emeritus and Forbes-have debated the merits of generalists versus specialists, generalists can make particularly effective editors."