The benefits of plain language are huge; the costs of complex writing are equally huge. This case study looks at how we can improve readability just by replacing a few common complex words with simpler alternatives. The results are impressive.
There has been a lot written over the years about the danger of artificial sweeteners and the Internet is awash with articles some more believable than others. Scottish author Jim Murdoch talks about his own personal experience using aspartame in his coffee and the crippling brain fog that followed.