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A cover is more than just a title and an image. On the back, people read the author's bio. They read the reviews. They look at the author's picture. But most of all, they read the back cover blurb. Those few lines answer the book buyer's critical question: "What's this book all about?"

If you plan to self-publish your non-fiction book, the most important thing you will ever write is the cover blurb for your book. Here's how to do it right.