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“I’m looking for people to make a human connection with the piece before I introduce an issue,”

He used a portion of “Driftless: Stories from Iowa” to illustrate his points. 

To grab and hold the audience’s attention, Storm says he and the other storytellers he works with diligently log and transcribe every piece of video and every image. “We transcribe emotion, make note of body language,” Storm said.  “You have to have a reason for every edit; everything has to contribute.”