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devices such as Apple’s iPod made songs easy to listen to anywhere.

It said it counted every 12 singles sold as one album, and that Apple probably received a boost during the two months by people cashing in iTunes gift cards – which Wal-Mart and other retailers also sell – received during the holiday season.

Apple launched iTunes in 2003, creating an online business model for a music industry that was struggling with plummeting CD sales and online piracy. In addition to selling albums, iTunes offered hundreds of thousands of individual songs for 99 cents each. That was ideal for customers who wanted to buy hot singles or old favorites without buying the whole album.

it reported $808 million in revenue for a category that includes iTunes store sales, a 27% jump from the same quarter the previous year.

Although Apple has given the music industry a new way to sell songs, it has become so powerful that music companies have sought to help create and fortify potential iTunes rivals.