Changing Higher Education: Who are our customers for education? II. Society as customer. - 0 views
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Thus, the challenge is not to determine whether or not society is one of the customers of higher education- it is - but to define in this rapidly changing and globalizing world what "society" is, and what it expects (and will expect) of higher education
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The same survey concluded that 2/3 of Americans believe students and their families - not the government- should pay the largest share of the cost of higher education, thus reconfirming the view that the respondents consider higher education to be a private rather than societal benefit.
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It is important, therefore, that we consider society to be a customer whose interests, concerns, and expectations must be understood if we are to continue and improve this powerful synergistic relationship. Changing conditions will causing changing expectations, however, and higher education must constantly seek to understand the nature of those changing expectations in order to continue to play a major role in shaping the changes.