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In the late 90's there was a lot of energy around "virtual communities." They were touted as the ultimate web deployment, the key to online commerce and later online education. Early adopters swarmed sites and racked up web hits in the millions. But then there was a deafening silence. Commerce and media sites began closing down their discussion boards. Even busy boards like CNN's were shuttered. Was the online community movement dead? No, it was just transforming itself, settling down and maturing into a space where it had real value and applicability. The bottom line is that online community or online interaction is not the goal. It's one means for helping groups achieve their goals. It is not necessarily about "online community" but what conditions and process are needed to enable communities to use the online environment.

List 40 resources of use in managing staff interested in social media

List of guidelines appropriate to the use of social media

Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization. About Yochai Benkler Yochai Benkler has been called "the leading intellectual of the information age." He proposes that volunteer-based projects such as Wikipedia and Linux are the next stage of human organization…