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"The Center for Open Innovation, a unit of the Institute of Management, Innovation, and Organization at UC-Berkeley, conducts scholarly research and engages corporate leadership in three key areas: Open Innovation is the use of purposive inflows and outflows of knowledge to accelerate innovation. With knowledge now widely distributed, companies cannot rely entirely on their own research, but should acquire inventions or intellectual property from other companies when it advances the business model. Open Business Models create value by leveraging many more ideas, due to their inclusion of a variety of external concepts, and can also enable greater value capture, by using a key asset, resource, or position not only in the company's own business model but also in other companies' businesses. Services Science, Management and Engineering integrates management, social and cognitive sciences, computer science, operations research, and engineering to drive innovation, competition, and quality of life through service systems."