While elephants were absent from the southern reaches of the Kunene region, people forgot they had once roamed the area. People moving in from other places in Namibia were unhappy about sharing their water, and and other resources with these giants that require lots of space, water and food. Many have become more accepting, as they learn about the potentials for deriving an income from the elephants' presence. But there is still a long way to go to develop and realize those potentials.