n the mid 1960s, Marshall McLuhan explained that conventional literacy caused us to trade an ear for an eye, and in so doing, trade the social context of the oral tradition for the private point of view of reading and writing. To him, television was the first step in our "retribalization," providing a common social experience that could serve as the basis for dialogue in the global village.2
However, television told someone
else's story, not ours. It was not until Web 2.0 that we had the tools to come full circle and produce and consume social narrative in equal measure. Much of the emerging nature of literacy is a result of inexpensive, widely available, flexible Web 2.0 tools that enable anyone, regardless of technical skill, to play some part in reinventing literacy.
J Black on 07 Jul 10"He went on to say: "The internet's like MTV. At one time MTV was hip and suddenly it became outdated.\n\nPrince also criticised the advent of gadgets and computers: "All these computers and digital gadgets are no good.\n\n"They just fill your head with numbers and that cant be good for you."\n\nPrince has taken his war against the internet one step further by shutting down his official website. His battle began in 2007 when he famously announced his intention to file lawsuits against eBay, YouTube and the Pirate Bay for the misuse of his music. Ever since he has banned such sites from using his music in any fashion and refused to work with legal paid-for options like iTunes, 7Digital or eMusic. "
