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Though this article is written for the business sector, there are many great parallels with how we experience social media's acceptance in the educational realm. The suggestions that are given are readily applied to our setting, as well. In the enterprise, many employees think blogs are merely websites on which people talk about their cat or their latest meal. Many don't know the differences between and advantages of such tools as message boards, blogs, and wikis. They have heard of these terms in passing, but the demands of their day-to-day jobs have prevented them from recognizing the distinct benefits of each tool. Solution: It is useless to advocate for social media tools in a vacuum. Unless you're describing a solution to a practical problem, busy workers will not respond to buzzwords like "wiki," "blog," and "community." Your client usually has about a 30-second attention span in which you can sell a social media tool. An aide in my arsenal has been the excellent videos by Lee Lefever at Common Craft. Lee visually explains social media concepts "In Plain English." Common Craft videos quickly explain complex and sometimes unfamiliar technologies in a few minutes, sans the buzzwords, hype, and sensationalism. Problem: Cynical Clients Who Don't Want to Share Information Unfortunately, some potential SharePoint users balk at the technology because they have no desire to share their knowledge for the benefit of the organization. These individuals tend to equate their knowledge with job security; therefore, they feel nervous about sharing out of fear that they wouldn't be needed any more.

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Gardner is probably best known in educational circles for his theory of multiple intelligences, which is a critique of the notion that there exists but a single human intelligence that can be assessed by standard psychometric instruments. His most recent book, Five Minds for the Future, offers some advice for policy-makers on how to do a better job of preparing students for the 21st century. Mind Matters editor Jonah Lehrer chats with Gardner about his new book, the possibility of teaching ethics and how his concept of multiple intelligences has changed over time.

Writing skills are essential for succeeding in high school, college, and at a job. Writing is not just an end result, but also a process that helps us develop our ideas and think logically. Begin by brainstorming topics, collecting information, taking a lot of notes, and asking a lot of questions. Keep your notes and sources organized as you go.

** good to share with PLC Copyright for Kids: A Three Part Lesson One of the most challenging aspects of my job is teaching copyright to elementary school kids. They honestly just don't get the idea that they can't take others' work and then claim it as their own. It's widely known that the problem lies with 20th Century teaching in a 21st Century environment: When finding information is no longer a challenge in the age of the Internet, why do we continue to assign research projects that register way-low on Bloom's taxonomy (Remember, Understand)? We need to cater our projects to the higher levels, like analyze, evaluate and create. So if I'm going to walk the walk, I need to create a project that helps students to evaluate, analyze and synthesize information and ideas about COPYRIGHT.

If you need to create a simple screencast but don't want the hassle of installing and configuring software, ScreenCastle gets the job done from any Java-enabled web browser.

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