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Gilpin will explain the nuances of social media and train students on how to best use these tools in a new class to be offered this fall – Media 2.0: Social Media. The 400-level class is open to all ASU students.“Social media is changing the way that we are communicating, in person and across space and time,” Gilpin said. “These things have pretty important cultural impacts.”The advent of social media can be compared to the era when television was introduced into living rooms across the country during the 1950s. Today, Americans and many citizens around the world expect immediate information and instant access to the people in their lives.Media 2.0: Social Media will explore the medium from the perspective of four cornerstones: cultural, economics and ownership, law and ethics, and privacy.

“You need to have your public persona be something that’s OK for an employer to look at,” Gilpin said. “You should be hyper aware of what you’re putting out there, but at the same time, it makes your message a little less authentic. You’re always thinking about the impression you’re going to make.”

Additional topics that will be covered include social media and journalism, crowdsourcing, government and publishing, and professional and personal branding.

Only 34% of Skype calls even use video. And when Skype announced on Jan. 5 at the Consumer Electronics Show that we'll soon have videophones on our televisions, everyone went right back to talking about which booths gave out the best key-chain lights.

That's because Skype breaks the century-old social contract of the phone: we pay close attention while we're talking and zone out while you are.

But Skype requires me to look at you while you're talking, which is totally ridiculous. The only sci-fi show that understood this was Star Trek. Bones and Jim would use their flip phones to talk quickly about beaming or health issues. The only time they'd fire up the videophone was when a Klingon was sitting in a spaceship 20 yards away with guns pointed at them.