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Jenna Peterfeso

A Bright Future for Newspapers  | American Journalism Review - 0 views

  • If present readership trends continue indefinitely, says the University of North Carolina professor, the last daily newspaper reader will check out in 2044. October 2044, to be exact.
  • Compared with the rest of the media industry, newspapers are doing no worse, and in some respects quite a bit better, than the competition, including the Internet.
  • The major fear in the newspaper industry is that today's young people won't grow into the next generation of readers.
  • ...8 more annotations...
  • Newsgathering power.
  • Monopoly status.
  • So how do newspapers fit into this dynamic cosmos? Nicely, I'd say. Consider just a few unique competitive advantages that newspapers (still) enjoy:
  • Localism.
  • The best customers.
  • Lots of attention.
  • Brand-name recognition.
  • Historic profitability.
  •  
    An optimistic article about the future of newspapers, including a list of competitive advantages that the newspaper industry still has. 
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