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Jered Wilcox

Google's Hal Varian On Newspaper Economics, Would You All Read A Little Longer At Work - 0 views

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    The chief economist at Google , Hal Varian, has given an interesting little speech looking into the economics of the newspaper industry. No, they're not entirely doomed, as some think, but they do need some changes. Most importantly, it would be good if we all read them for a little longer while at work each day. The general points made are all entirely reasonable: most of us who have been reading about this subject will know many of them already. Newspaper circulation has been in decline for decades, it's not just the internet. News was never what made the money, it was the advertising in the other parts of the paper that did. The battle is really about, whether online or offline, gaining access to some fragment of our attention span. Gain that and the industry can still be profitable and so on. All good points. But the two that were new to me
Andrew VanNess

Online Video Pioneer: News Sites Will Bring Video Out from Paywalls - 0 views

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    This article gives us a possible outlook on the future of online newspaper websites. Video journalism is an emerging trend, and it provides greater economical benefits from its advertisements than regular web based ads. This can help move some forms of online news from paywalls to being "free to the public", since they make up for profits with advertisements.
Andrew VanNess

Newspapers: By the Numbers - 0 views

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    This article from State of the Media gives many different statistics about how the newspaper industry is holding up nowadays. The majority of these statistics are graphs showing how advertisement revenue is increasing and decreasing based upon it being online / print. Most of this information is from 1990 to present day.
Jenna Peterfeso

The Sorry State of the Newspaper Industry - 0 views

  • The U.S. newspaper industry was already facing numerous challenges before the economy took a nosedive, but the latest data from the Newspaper Association of America shows that the current economic climate has only exacerbated the already dire state of the American newspaper industry.
  • Specifically, total newspaper advertising revenue fell 16.6% in 2008.
  • Classifieds advertising, which is under a lot of pressure from online ventures like Craigslist, fell almost 30%, and real estate classifieds fell 38%.
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    A really good, short article with lots of current statistics. 
Jenna Peterfeso

A newspaper business model that's working - CSMonitor.com - 0 views

  • "Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but, as the primary and sometimes sole provider of local news in a community, they remain strong and viable," NNA president John Stevenson said in the article.
  • "Everybody Gets It. Everybody Reads It."
  • Ingenuity, creativity, and the entrepreneurial spirit always have been rewarded.
  • ...2 more annotations...
  • The newspaper companies that have altered circulation methods and policies, have focused their content and developed news delivery methods to fit today's audience and advertisers are thriving.
  • They found new streams of revenue and ways to reduce costs that didn't eviscerate their core products.
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