Adolph is an interesting businessman. He created Paramount pictures and this link contains some of his tactics and ways that he lured in americans to his films including hiring big-name actors to be featured in his movies.
Here film giant Paramount found out that the $1 redbox rentals had minimal effects on DVD sales. Also, this tells us some information about how media giants struck deals with movie kioseks and streaming services to generate money.
This website has some good information about the history of drive in theaters through out different generations. From begining of the 30s to the 2000s, drive-in theaters still exist for the public.