It is not difficult to observe the ubiquity of "Internet Addiction" as a phenomenon and/or accepted part of every day life in the Digital Age. Much less mentioned is the even more pervasive "cell phone addiction", "Crackberry addiction", "gaming addiction", or "texting addiction". Are we now at risk of seeing a vast presentation - a cultural commonality - of "Facebook Addiction Disorder"? (Or is sometimes FAD just a fad?) :-)
While some interpret popularity to mean ''widely liked,'' or accepted by one's peer group members (Bukowski, 1989), others see it as being ''socially dominant'' (Parkhurst &Hopmeyer, 1998, p. 138). Social network researchers often leave the definition to survey respondents and simply ask: ''Who on this list is popular?'' or they ask ''Who on this list is a friend of yours?''