When it comes to chasing clicks, journalists say one thing but feel pressure ... - 0 views
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Tom McHale on 04 Sep 14"The obsession with clicks is said to be responsible for a degradation of online content: clickbait headlines, listicles of best burger places, and videos of adorable kittens that do little to turn readers into enlightened citizens. Such a critical perspective is important and necessary. Yet my findings show that the effect of metrics is more complex than this. In my research, I analyze online news in two countries, the United States and France, which have different journalistic traditions. I rely on ethnographic methods, a mix of observations and interviews, to systematically compare what editors and writers say about their work with what they actually do when they are in front of their computers. After more than 400 hours of observation spent in the editorial departments of six online publications, as well as a hundred interviews with writers and editors, here is what I learned:"