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The exceptionally high returns achieved by new business investors in the recent years have triggered a lot of interest in the investment community in new business opportunities. Many different funding methods are used to get the new business off to a good start. Investors may be interested in seeking a part of the ownership of the start-up business.

Ultimately what happens is the way they work their online business is reflective of how much they have invested into it. It is very easy for the people who start an online business for free to slacken off and not work on a consistent basis. So what it boils down to is that they will not make it a success because they are not committed to doing the work required.

Before you even begin writing your book you need to start forming a strategy to market your book - a book marketing plan. Writing a book is a large investment of time, energy, effort and money, and so it's critical that you don't set out on this path without a good plan.