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Handshake forms the most important part of greeting a new person. People can judge a lot from handshakes. A handshake conveys power, confidence and professionalism. This little gesture provides major clues that can help you to identify the person whom you are communicating with. If you are unable to perform a perfect handshake, it may create undesirable impressions on the other person. Thus, it is very necessary to put the best hand forward and follow the etiquette of handshaking to be in the good books of the other person.

People want freebies and discounts. Freebies are an effective way to pull in visitors, even if only for a short traffic spike. Some simple freebies include free trials, contest prizes, and branded merchandises (pens, notebooks, calendars, greeting cards, etc.) Coupons and discounts can help convert lurkers to clients. However, you need to consider the long term effect of promotions. The goal is to generate first-time interests with promotions and build a loyal audience with other techniques that are more cost-effective.