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Proselyting is the term of art used in direct selling to describe the attempt to convert one or more salesforce members from one company to another. The ethics and legality of efforts to attract salespeople from one company to another is a subject of frequent and intense discussion by industry members. The Direct Selling Association has adopted guidelines regarding these practices of which salespeople and companies should be aware. The guidelines and open letter set out below attempt to describe what the Association believes is the state of the law regarding such practices as well as acceptable direct selling business practice in this regard.