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When it comes to getting a product noticed, it is essential to get news of its release out to the public. Traditionally, newspaper and radio advertising and magazine reviews have formed the platform by which to do this. However, in the onslaught of the iPod generation, video reviews are becoming a favored way to get manufacturers messages across and actually demonstrate the latest products on offer. With every person between the ages of five and eighty five glued to a media player or computer, it makes sense to use this technology to reach the target market and advertise the full potential of a product.