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Buying a goat online....this ecommerce site is a great example of enterprise in developing countries. "EthioGift provides the fastest and most reliable gift delivery service in Addis Ababa. Remember your familly and friends backhome on holidays (such as Fasika, New Year, Genna etc.) as well as on important private occasions such as birthdays, anniversaries, weddings etc." The gifts available, such as goats and other livestock, as well as the descriptions required for the addresses gives many clues about the culture and the terrain of the country. A brief overview of the country: where, population, religion, climate, import/export etc is a good starter before exploring this site. The terms of service are also interesting: "...the origin or type of the sheep except for the weight (EthioGift makes a lot of effort to to choose types of sheep that are the choice of most people, but cannot guaranty that the sheep will be from certain locality or breed of the customer)"