Increasingly, however, the ads tailored to them are for specific products that they have perused online. While the technique, which the ad industry calls personalized retargeting or remarketing, is not new, it is becoming more pervasive as companies like Google and Microsoft have entered the field. And retargeting has reached a level of precision that is leaving consumers with the palpable feeling that they are being watched as they roam the virtual aisles of online stores.
Overstock.com SEO tactics get noticed by google.
"Less than two weeks after a New York Times article revealed JC Penney using black-hat SEO tactics to improve organic search engine rankings, Google has now penalized Overstock.com. The retailer offered product discounts to university students and faculty in exchange for posting links to Overstock.com on the university websites."