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"On the other hand, users (as distinct from developers) are about to see an upside of Apple's monopoly power. The next update of its mobile operating system, iOS14, includes a change that should have a dire impact on many online advertisers. The industry assigns a unique code to each device called an IDFA. Knowing your IDFA can help advertisers tell whether their ads are effective, particularly when they've shown you the same ad in multiple places. Facebook uses the IDFA as part of Audience Network, its ad network for developers."

"One of the problems with The Social Dilemma is that it supposes that tech did what it claims it did - that these are actually such incredible geniuses that they figured out how to use machine learning to control minds. And that's the problem - the mind control thing they designed to sell you fidget spinners got hijacked to make your uncle racist. But there's another possibility, which is that their claims are rubbish. They just overpromised in their sales material, and that what actually happened with that growth of monopolies and corruption in the public sphere made people cynical, angry, bitter and violent. In which case the problem isn't that their tools were misused. The problem is that the structures in which those tools were developed are intrinsically corrupt and corrupting."

"In 2014, Facebook bought WhatsApp for $19b, and promised users that it wouldn't harvest their data and mix it with the surveillance troves it got from Facebook and Instagram. It lied. Years later, Facebook mixes data from all of its properties, mining it for data that ultimately helps advertisers, political campaigns and fraudsters find prospects for whatever they're peddling. Today, Facebook is in the process of acquiring Giphy, and while Giphy currently doesn't track users when they embed GIFs in messages, Facebook could start doing that anytime"

"In one case, a government campaign aimed at helping young people off benefits was targeted at Facebook users with interests including "afro-textured hair" and the "West Indies cricket team". Other campaigns have targeted LGBTQ+ content at people interested in "genderqueer" issues and the TV show RuPaul's Drag Race; council support services at people interested in "hijabs" and "Islamic dietary requirements"; and an appeal for witnesses to a murder in Manchester aimed at people interested in "hip-hop", "rapping", Kim Kardashian and Usain Bolt. The "microtargeting" is revealed in analysis of more than 12,000 ads which ran on Facebook and Instagram between late 2020 and 2023. Supplied to UK academics by Facebook's parent company Meta, and shared with the Observer, the data gives an insight into the use of targeted advertising by the state based on profiling by the world's biggest social media company. In 2021, Facebook announced a ban on targeting based on race, religion and sexual orientation amid concerns about discrimination, which led to the removal of several interest categories that had been used by advertisers to reach and exclude minority groups."

"Facebook's gol' durn algorithm is acting up again, say humans working at Meta, who apparently have no control over the automated system that approved ads calling for the murder of Brazilian President Luiz Inacio Lula da Silva and his children."

"Staying on the subject of "we live in a dystopian digital hellscape": a Gizmodo investigation identified 32 data brokers selling access to the unique mobile IDs of people pegged as "actively pregnant" or "shopping for maternity products". At least one company was also offering access to a catalogue of people using the same sorts of emergency contraceptives that some Republican's want to outlaw or restrict."

"After I was diagnosed with attention deficit hyperactivity disorder (ADHD) in 2022, I started following Instagram accounts that could help me understand the condition. Reels and memes about being neurodivergent started to fill my feed, along with tips on how to manage ADHD in a relationship and other helpful advice. But within days, something else happened: my phone found out about my diagnosis. All of a sudden, I was being served with ads for apps that claimed they could help me to manage my symptoms. There were quizzes to determine what type of ADHD I had: was I predominantly inattentive or impulsive, one asked. Did I definitely have it? Find out by taking this diagnostic test, another promised."

""Think about what information is going to be collected," she said. "And how comfortable you are with that information potentially flowing to just anybody … [Companies] are certainly sharing [user data] and they don't really have to tell you who they're sharing it with or why." Such items might include "smart devices" that track our behavior, such as sleep and fitness trackers, as well as popular self-discovery tools such as DNA testing kits. With the help of experts, we broke down the privacy implications of some of this season's latest offerings - so you can give the gift of privacy."