Penn News | Penn Study: Americans Give Up Personal Data for Discounts, They Believe Mar... - 0 views
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dr tech on 10 Jun 15"The survey found that more than half of Americans say they do not want to lose control over their information but also believe this loss of control has already happened. Turow argues that marketers misrepresent Americans' behaviors by categorizing their acceptance of company discounts in exchange for personal data as rational acceptance of "tradeoffs."