Internet movie vendors, online broadcasters who serve live streaming video of sporting events, or certain TV and music video sites that are licensed to broadcast their videos of episodes/music videos are permitted to serve viewers only in their licensed territories. By geolocating viewers, they can be certain of obeying licensing regulations.[16] Online casinos must also know where their customers are or risk violating national laws against Internet gambling.
Jim Ramo, chief executive of movie distributor Movielink, said studios were aware of the shortcomings going in and have grown more confident now that the system has been shown to work.[17]
