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import lists of tracking sites you want to block entirely

imports IE9's Tracker Protection List and builds on Firefox's Do Not Track header, which comes as a simple on or off setting. When turned on, every time you visit a website, Firefox sends a simple standardised message that says "Don't track me."

create a whitelist of websites that the user doesn't mind being tracked by. So, for instance, if you are fine with the personalisation at Nytimes.com, you could choose to have your browser not send the anti-tracking header to that site.

building on the online ad industry's preferred method of letting users opt out of tracking, which is cookies.

by using the Network Advertising Initiative page, but those cookies aren't permanent and if you clear your cookies, the opt-out disappears. Abine's tool makes them permanent and keeps the anti-tracking cookies, even if you clear other cookies.