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shared by Nigel Robinson on 23 Mar 11 - No Cached

Streaming media — real-time entertainment — accounts for 43% of peak period traffic in the U.S., according to Sandvine, which helps ISPs manage their networks and thus has access to buckets of information about usage patterns. But Netflix alone accounts for nearly half of that between 8 and 10 p.m., and that usage comes from only 1.8 percent of the service’s subscribers.
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Per-user, Netflix is the heaviest user of downstream bandwidth in North America:
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Good news for Hulu, Amazon Unbox and even YouTube, should its movie rentals service gain traction. Better news for the content creators, assuming they can come up with a killer streaming revenue model and as if they needed any more proof that on-demand, internet delivery is the future. Bad news for cable and satellite
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But Hastings does see that streaming is the engine for Netflix now. “In fact, by every measure, we are now primarily a streaming company that also offers DVD-by-mail,” Hastings said
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“At the same time, the introduction of our streaming offering in Canada in late September has provided us with very encouraging signs regarding the potential for the Netflix service internationally.”
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