Omo GPS stunt opens doors for marketers | The Courier-Mail - 2 views
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Alex Lenk on 08 Oct 13Chae Min October 15th Brief Article Analysis
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chaemin Nam on 14 Oct 13Omo GPS stunt opens doors for marketers 1. Identify the area of impact the scenario relates to. Business and employment 2. Identify the main stakeholders to the IT system. Buyers who buy box of detergent, and users of technologies and companies like Unilever, Google, Microsoft and Apple 3. Identify and describe one ITGS social/ethical concern in the article. The main concern in this article is privacy. The article shows the detergent company detects their consumers who bought products with GPS for their event prize. It means, this intrusive behavior can find where you live where you go if you become the target. Besides, Google or other social networking site also makes use of people's personal information without their consent. This truly destroys your privacy, the right to decide how much information you will show to others. Furthermore, there is possibility that somebody gets your information from these companies and give harm to you, such as robbing your house 4. Describe ITGS terminology and systems. GPS- space-based satellite navigation system that provides location and time information in all weather conditions, anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS satellites social networking site- a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. 5. Describe the solution stated in the article or find a solution to the concern (issue) discussed in the article. One solution to stop these intruders in your life is enacting strict laws that companies can't detect where their customers live and get the consent if they use the information. Government should protect citizen's privacy from danger. Companies should get consent if they want to use customer's private information, and if customers don't want it(such as stoking customer's house) they must stop to intrude other's privacy.