The intended audience appears to be parents of middle school children, and the intended purpose is to try to explain why self confidence in middle school takes a hit. The article was written in 2010, and there is no evidence to suggest that the website has been updated since then. There is no information on the author, but she has written a lot of articles for this website. Unsure what her credentials are. The website provided a lot of good helpful information, but I would be hesitant to use it as an educational site, because there is not enough information about the author, and her expertise on the subject. The content of the article is about why students self esteem takes a hit in middle school. The author explains one way is bullying. She elaborates on the topic of why students are cruel during these years. She gets her information from a book written by an author with a PhD. This author is quoted many times, and the article is entirely based on this book. The problem is explained, then possible solutions for the victim students to stand up against their peers and build self-esteem. The author of the book is well educated, but that is all that is provided, and no information of the author of the article is provided. The website has some eye appeal, using bright colors such as pink to emphasize. The cover of the book the article is based on is provided. There are a lot of ads for other articles written on this website, and links to these articles both in and around the story. There are videos at the bottom of the page, explaining different articles and how-to's. There is also a comment section for readers to rate the page and write comments.

The intended purpose of this page is to educate people on the self-esteem changes that occur in middle school students, through a study done with different ethnic groups. The indented audience is for anyone I would say middle school and older interested in this study and the information. The full article and study, the publication date, publication type, authors, and editors are available through this site. I think this site is very informative and credible based on the information given, and the site is set up for easy access. This study takes a look at middle school students grades 6-8 of different gender and ethnic groups. These ethnic groups include European American, African American, and Hispanic. This study was done on the same students for the consecutive three years comparing the self-esteem of ethnic groups and of gender. The content of this page is relatively old, dating in 2006, but the rest of the article is credible, peer reviewed, and the authors and editor are educated on the subject. This web page does not have a strong eye appeal, and does not bring a lot of attention. The page is easy to navigate. The title and the authors are clear, and all the information regarding the study is listed for easy reference. A summary is posted on the actual web page, and the full text is available through a link. The design is very simple, and is only one page that summarizes all the information.