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Overview: It is very obvious upon entering this webpage who it is designed for, as it states in bold at the top of the page within tabs: "For Clinicians, For Patients, For Institutions, For Educators". I'm not sure it could get clearer than that. Also very obvious is the purpose. The biggest words on the page are: "Tap into the world's largest clinical community". I think this is a very credible website because all of the articles and websites within the main website are edited and written by doctors (MD). The biggest downside to this website is that you must subscribe to the website to see all of the content and a subscription is very expensive. Design Summary: From my first look, this site appears simple, yet very easy to navigate. There aren't a lot of bright colors or images to distract from the information of the page, which is beneficial, because you can find what you are looking for immediately. At the bottom of the page, the site provides a list of sponsors or partners including; Society of General Medicine, The Endocrine Society, American Academy of Family Physicians, Wolters Kluwer, etc. I had no problem using the website in Mozilla Firefox or Internet Explorer. The information is very up to date (as the name suggests!). Finding contact information is also simple (1-click) and they provide a phone number, fax number, many special purpose email addresses, and an address for an office in the United States, as well information for their international offices.