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The purpose of this website is for teachers to come in and buy items that might not be in everyday stores. These items are things specifically for different subjects and different grades. This website looks appealing and easy to use, however the items look very pricy. The audience is mostly for teachers however; anyone could go on here and purchase these items. The website has almost anything you can think of that a teacher would need for there classroom and objects that would help them teach a specific topic. Right as you open the page there are pictures of what you can buy, which makes this website look very appealing. There are different tabs you can click on to find different things, and one of the tabs shows you how to pay and order online. Hal Kaplan is the CEO of this company, and on the about us tab, it has a whole page talking about how this company came about. This website seems very up to date and very credible. The design of the website is very colorful and easy to use. Additionally the way in navigating this website is very pleasing to the users. It looks almost just like a different form of Amazon. You search what you want to buy, and it will see if this website has what you need.