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"Logically, e-textbooks should be much cheaper than the print options available to students--but they're not. CT looks at the rationale behind their pricing, and the market factors at play."

"We told the publishers, 'We'll go to the agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that's what you want anyway,'" Mr. Jobs was quoted as saying by his biographer, Walter Isaacson. The publishers were then able to impose the same model across the industry, Mr. Jobs told Mr. Isaacson. "They went to Amazon and said, 'You're going to sign an agency contract or we're not going to give you the books,' " Mr. Jobs said. The Justice Department believes that Apple and the publishers acted in concert to raise prices across the industry, and is prepared to sue them for violating federal antitrust laws, the people familiar with the matter said.

"the best chance to make an immediate and meaningful impact on the price of textbooks is to facilitate the merging of traditional and free content, allowing instructors to include exactly what is necessary, and freeing students from the rigid and expensive traditional offerings from academic publishers. In this model, "book" costs are lowered regardless of output format. If we are cognizant of ways of merging different types of content in order to get the biggest academic bang for the buck, we must also be mindful of methods to access this content; to break it apart, to "disaggregate" it from the traditional bounds of textbooks and to present it to students in an effective manner."

Warning: This is a vendor perspective...

"The problem is the idea that the price of digital books will be 50 percent of the new price. That's not holding. We're seeing anywhere from 35 to 42 percent off."

Robin is a new faculty at UD, from Penn State.

if FWK (or other organizations) can find sustainability while distributing free digital textbooks, the textbook market could be dramatically altered. Because it is so hard to compete with "free," textbook prices would likely come down and eventually become only a small part of the cost of higher education. The potential for the disruption of the textbook publishing industry, as well as the potential savings to students, is enormous if one or more organizations can create a sustainable business model. Whether this can be done remains to be seen.

"In that model, the institution negotiates a deep discount off the list price of the textbook in order to have access to an e-text edition. In return for the discount, the university guarantees that every single student in the course will buy the e-text, which is charged like a lab fee. This is a definite change from the current textbook model, in which each student is personally responsible for showing up to class armed with the textbook, either in printed or digital form."

Courseload's seamlessly integrated platform delivers course materials through any web-enabled device (computers, laptops, iPads and Android devices, smart-phones, etc.) allowing all course material to be located in a single place. With digital tools that enable search, highlighting, annotating, and creating links to online content, the technology is easy-to-access and simple to use. And, it costs one-third the price of traditional textbooks - the same textbooks sourced from the same publishers that you use today.

Carl says that we should familiarize ourselves with Courseload, the digital textbook Indiana uses.

"In that model, the institution negotiates a deep discount off the list price of the textbook in order to have access to an e-text edition. In return for the discount, the university guarantees that every single student in the course will buy the e-text, which is charged like a lab fee."