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But now Ms. Finnegan is working to get the book digitally back in circulation, by collaborating with Unglue.it, a Kickstarter-inspired publishing start-up that opened last month. Oral Literature is featured as one of the site's five inaugural campaigns, which ask users to pledge money toward "ungluing" each previously published work. If the campaign is successful, Oral Literature will be available as a free, legal e-book, downloadable from anywhere in the world. Ungluing "is not really buying the rights, and it's not really buying the license," said Eric Hellman, Unglue.it's founder. "It's compensating the rights-holder in exchange for them releasing something with Creative Commons."

Coursera's leaders say they are actively pursuing only two of the moneymaking ideas on the list: charging students who pass the courses a small fee for a certificate, and serving as a matchmaker between students looking for jobs and companies seeking qualified employees.